Travel Guide for Seúl

Travel Guide for Seúl

Personalized for these inputs:

  • Destination: Seúl, South Korea
  • Trip length: 13 days
  • Trip dates: December 22 - January 04
  • Travel style: business
  • Budget: $$$$
  • Accommodation: hotel
  • Activities: None
Picture of Seúl, South Korea

Key Facts

  • location: East Asia
  • currency: South Korean won (KRW)
  • religion: No dominant religion
  • population: 9,720,846
  • language: Korean
  • electricity: 220V/60Hz, Type C, Type F?
  • time zone: KST (UTC+9)
  • country code: +82
  • internet access: High-speed broadband internet, widely available
  • climate: Temperate climate

Useful Phrases

Language: Korean
    안녕하세요 (ahn-nyeong-hah-seh-yoh)
    안녕히 가세요 (ahn-nyeong-hee gah-seh-yoh)
    아니요 (ah-nee-yoh)
    how much
    이거 얼마예요 (ee-guh ul-may-yeh-yoh)
    주세요 (joo-seh-yoh)
    thank you
    감사합니다 (kam-sah-ham-nee-dah)
    excuse me
    실례합니다 (shil-lay-ham-nee-dah)


Welcome to Seoul, a vibrant metropolis where tradition meets modernity. This bustling capital of South Korea boasts a rich history dating back over 2,000 years, evident in its temples, palaces, and historical sites. In December and January, Seoul transforms into a winter wonderland, with crisp temperatures and occasional snowfall making it an enchanting time to visit.

For those seeking a luxury business experience, Seoul offers a plethora of upscale accommodations, fine dining establishments, and world-class shopping districts like Gangnam and Myeongdong. Dive into the local culture by attending traditional tea ceremonies, visiting ancient royal residences like Gyeongbokgung Palace, or indulging in a relaxing Korean spa experience. Seoul's efficient transportation system makes it easy to explore the city's hidden gems while catering to your luxurious travel needs.

Getting There

Seúl is easily accessible by air with Incheon International Airport being the primary gateway. It's well-connected to major cities worldwide with various airlines offering direct flights. For a luxurious business trip, consider premium class flights for added comfort and amenities during your journey to Seúl.

Within South Korea, high-speed KTX trains offer a convenient and efficient mode of transport to Seúl from cities like Busan and Daegu. Buses are also a budget-friendly option, connecting Seúl to different regions. If traveling during the winter season, be prepared for possible weather delays or cancellations, especially around December 22 to January 04.

Climate and Best Time to Visit

Seúl, South Korea, experiences four distinct seasons. Spring (March to May) and autumn (September to November) offer mild temperatures perfect for exploring the city's parks and palaces. Summer (June to August) can be hot and humid, while winter (December to February) brings cold temperatures and occasional snowfall.

From December 22 to January 04, Seúl is typically cold, with temperatures ranging from -10°C to 5°C. Visitors during this period should expect cold weather and dress accordingly. Extreme weather events like heavy snowfall or icy conditions can occur, so it's advisable to check the weather forecast before traveling.


Day 1

Arrival in Seoul and settling into luxury accommodations. Begin exploring the vibrant city center and getting acquainted with the local culture and cuisine.

  • Explore Dongdaemun Design Plaza

    Discover the futuristic Dongdaemun Design Plaza, a landmark of Seoul known for its unique architecture and cultural events. Enjoy shopping at the nearby Dongdaemun Market for trendy fashion and street food.
  • Taste Traditional Korean BBQ at Maple Tree House

    Indulge in an authentic Korean BBQ experience at Maple Tree House, known for its premium quality meats and cozy ambiance. Grill your own meat at the table and enjoy delicious side dishes like kimchi and pickled radish.
  • Visit Insadong Cultural Street

    Immerse yourself in Korean culture at Insadong Cultural Street, filled with traditional tea houses, antique shops, and art galleries. Browse through unique handicrafts, taste traditional sweets, and witness local artists in action.

Day 2

Immerse yourself in the fascinating history of Seoul by visiting iconic landmarks and historical sites that showcase the city's rich heritage.

  • Explore Changdeokgung Palace

    Step into the past at Changdeokgung Palace, a UNESCO World Heritage Site renowned for its stunning architecture and serene Secret Garden. Learn about Korean royal history and enjoy the tranquil beauty of the palace grounds.
  • Walk through Bukchon Hanok Village

    Stroll through Bukchon Hanok Village, a preserved neighborhood featuring traditional Korean houses or hanoks. Witness the architectural beauty of these historic homes and experience the charm of Seoul's cultural heritage.
  • Visit Jogyesa Temple

    Explore Jogyesa Temple, the chief temple of the Jogye Order of Korean Buddhism. Admire the colorful decorative lanterns, participate in a meditation session, and witness the spiritual ambiance of this significant religious site.

Day 3

Relax and rejuvenate at a luxury spa while indulging in traditional Korean wellness practices. Enjoy a leisurely day experiencing the city's luxurious side.

  • Indulge in a Korean Spa Experience at Dragon Hill Spa

    Pamper yourself with a traditional Korean spa day at Dragon Hill Spa, known for its saunas, baths, and relaxation facilities. Enjoy various rejuvenating treatments like body scrubs, massages, and hot baths while immersing yourself in Korean wellness practices.
  • Savor Deluxe Afternoon Tea at The Lounge, Grand Hyatt Seoul

    Indulge in a luxurious afternoon tea experience at The Lounge, Grand Hyatt Seoul. Treat yourself to a selection of premium teas, exquisite pastries, and savory bites while enjoying the elegant ambiance and stunning city views.
  • Shop for High-End Korean Beauty Products at Myeongdong

    Explore the vibrant streets of Myeongdong, a shopping paradise known for its skincare and beauty products. Discover top Korean cosmetics brands, trendy fashion boutiques, and unique skincare stores while enjoying the bustling atmosphere of this shopping district.

Day 4

Embark on a shopping extravaganza at upscale boutiques and designer stores, experiencing Seoul's renowned fashion and shopping scene.

  • Shop at Lotte Department Store

    Experience luxury shopping at the iconic Lotte Department Store, offering a wide selection of upscale boutiques and designer brands. Discover the latest fashion trends, accessories, and beauty products while enjoying exclusive customer services.
  • Explore Garosu-gil Street

    Stroll along Garosu-gil Street in the trendy Sinsa-dong neighborhood, known for its stylish boutiques, cafes, and galleries. Discover unique fashion finds, designer items, and artisanal goods while immersing yourself in Seoul's chic shopping district.
  • Visit Galleria Department Store

    Shop at the luxurious Galleria Department Store in Apgujeong, famous for its high-end fashion, cosmetics, and lifestyle brands. Explore the upscale stores, beauty counters, and gourmet food section for a premium shopping experience in Seoul.

Day 5

Explore the diverse culinary landscape of Seoul by indulging in gourmet dining experiences and savoring authentic Korean cuisine.

  • Dine at Jungsik

    Experience modern Korean cuisine at Jungsik, a Michelin-starred restaurant blending traditional Korean flavors with a contemporary twist. Indulge in innovative dishes like Jungsik's famous tasting menu while enjoying the elegant ambiance and exquisite presentation of each dish.
  • Eat Bibimbap at Gogung

    Savor a classic Korean dish at Gogung, renowned for its delicious Bibimbap served in a hot stone bowl. Enjoy the mix of rice, vegetables, meat, and spicy gochujang sauce, creating a flavorful and satisfying meal that is a must-try in Seoul.
  • Try Korean Street Food at Gwangjang Market

    Immerse yourself in the vibrant street food scene at Gwangjang Market, one of Seoul's oldest traditional markets. Sample a variety of Korean delicacies like bindaetteok (mung bean pancakes), tteokbokki (spicy rice cakes), and kimchi pancakes while exploring the bustling market stalls.

Day 6

Engage in business meetings and networking opportunities with local professionals, gaining insights into Seoul's dynamic business environment.

  • Attend Business Conference at COEX Convention & Exhibition Center

    Participate in a prestigious business conference at COEX, Seoul's leading exhibition and convention center. Network with industry leaders, attend insightful seminars, and gain valuable knowledge about the latest trends in Seoul's business landscape.
  • Explore Gangnam Finance Street

    Visit Gangnam Finance Street, the financial heart of Seoul. Discover high-rise office buildings, financial institutions, and global corporations that shape the city's financial district. Enjoy a walk along this bustling street lined with top businesses and skyscrapers.
  • Meet with Local Entrepreneurs at Startup Incubators

    Engage with local entrepreneurs at Seoul's vibrant startup incubators, where innovative ideas and tech startups thrive. Connect with creative minds, explore co-working spaces, and discuss potential collaborations in Seoul's dynamic entrepreneurial ecosystem.

Day 7

Take a day trip to the outskirts of Seoul to unwind in nature, appreciating the serene beauty of Korean landscapes and cultural heritage.

  • Hike at Bukhansan National Park

    Embark on a scenic hike at Bukhansan National Park, offering breathtaking views of Seoul and its surrounding landscapes. Explore lush forests, rugged peaks, and ancient temples while immersing yourself in the natural beauty of South Korea.
  • Visit Hwaseong Fortress

    Discover the historic Hwaseong Fortress in Suwon, a UNESCO World Heritage Site known for its impressive architecture and cultural significance. Walk along the fortress walls, explore the palace grounds, and learn about Korea's Joseon Dynasty history.
  • Experience Korean Traditional Village at Hahoe Folk Village

    Step back in time at Hahoe Folk Village, a traditional Korean village showcasing historic buildings, cultural performances, and traditional crafts. Immerse yourself in the rural charm of Korea's past and learn about the country's cultural heritage.

Day 8

Experience the modernity of Seoul by visiting innovative technology hubs and exploring cutting-edge developments in the city's tech industry.

  • Explore Samsung Innovation Museum

    Delve into the technological advancements at the Samsung Innovation Museum, showcasing Samsung's history of innovation and cutting-edge technology. Discover the evolution of electronics, telecommunications, and digital solutions that have shaped modern society.
  • Visit D'light Flagship Store

    Experience futuristic retail at the D'light Flagship Store, a tech-savvy hub showcasing Samsung's latest gadgets, interactive displays, and design innovations. Explore the intersection of technology and lifestyle while marveling at cutting-edge consumer electronics.
  • Explore Digital Media City

    Immerse yourself in the digital world at Digital Media City, a high-tech complex featuring media companies, digital startups, and creative institutions. Discover the future of entertainment, broadcasting, and digital content creation in Seoul's innovative tech district.

Day 9

Immerse yourself in the artistic scene of Seoul by visiting galleries, museums, and attending cultural performances that showcase the city's creative spirit.

  • Visit National Museum of Korea

    Explore the National Museum of Korea, the country's largest museum showcasing Korean cultural treasures and artifacts. Admire ancient relics, traditional artworks, and historical exhibits that offer insights into Korea's heritage and artistic legacy.
  • Attend Traditional Performance at Namsan Hanok Village

    Immerse yourself in Korean traditions with a traditional performance at Namsan Hanok Village. Witness mesmerizing dances, music, and storytelling that celebrate Korea's cultural heritage in a charming hanok village setting.
  • Visit Leeum, Samsung Museum of Art

    Discover contemporary art at Leeum, Samsung Museum of Art, featuring a blend of traditional and modern artworks. Explore diverse exhibitions, sculpture gardens, and innovative installations that showcase Korea's contemporary art scene.

Day 10

Participate in a traditional tea ceremony and learn about Korean tea culture, fostering a deeper appreciation for local traditions and customs.

  • Attend Tea Ceremony at Osulloc Tea Museum

    Immerse yourself in the art of tea at the Osulloc Tea Museum, dedicated to Korean green tea culture. Participate in a traditional tea ceremony, learn about tea brewing techniques, and savor the delicate flavors of Korean teas while surrounded by the serene ambiance of the tea museum.
  • Explore The Green Tea Fields of Boseong

    Discover the lush green tea fields of Boseong, a picturesque region known for its premium green tea plantations. Roam through the terraced fields, learn about tea cultivation practices, and enjoy scenic views of the rolling hills while experiencing the essence of Korean tea culture.
  • Visit Dawon Tea Garden in Hadong

    Stroll through the tranquil beauty of Dawon Tea Garden in Hadong, a serene tea plantation nestled amidst picturesque mountains and pristine nature. Experience a harmonious blend of Korean tea traditions and natural landscapes while enjoying the peaceful atmosphere of the tea garden.

Day 11

Explore Seoul's dynamic nightlife by visiting chic bars, lounges, and entertainment venues that cater to sophisticated tastes and upscale clientele.

  • Enjoy Craft Cocktails at The Timber House

    Sip on artisanal cocktails at The Timber House, a stylish bar in the heart of Seoul known for its creative mixology and cozy ambiance. Indulge in signature drinks crafted with premium spirits and fresh ingredients while soaking in the trendy nightlife vibes.
  • Dance the Night Away at Cakeshop

    Experience the vibrant nightlife scene at Cakeshop, a popular nightclub in Itaewon known for its energetic DJs, electronic music, and lively atmosphere. Join the crowd on the dance floor, enjoy top-notch sound systems, and party until the early hours of the morning.
  • Discover Hidden Speakeasies in Hongdae

    Uncover Seoul's hidden gems in Hongdae by exploring secret speakeasies and underground bars that offer a unique and intimate nightlife experience. Step into the world of clandestine cocktail lounges and enjoy exclusive drinks in a cozy and mysterious setting.

Day 12

Spend a day engaging in outdoor activities such as golfing, hiking, or other leisure pursuits, enjoying the natural beauty surrounding Seoul.

  • Play Golf at Woo Myung Dosi

    Enjoy a day of golf at Woo Myung Dosi Golf Course, set amidst the scenic beauty of nature near Seoul. Tee off at this prestigious course, surrounded by lush greenery and panoramic views, offering the perfect blend of relaxation and sport.
  • Hike at Dobongsan Mountain

    Embark on a hiking adventure at Dobongsan Mountain, a beloved hiking spot near Seoul offering various trails for all levels of hikers. Trek through forested paths, discover stunning rock formations, and relish the breathtaking vistas of Seoul from the mountain peak.
  • Explore Nami Island

    Discover the scenic beauty of Nami Island, a picturesque getaway near Seoul renowned for its lush landscapes and tranquil ambiance. Enjoy leisurely walks along tree-lined paths, rent a bike to explore the island, and immerse yourself in the peaceful natural surroundings.

Day 13

Wrap up your luxury business trip by reflecting on your experiences in Seoul, shopping for souvenirs, and preparing for your departure with fond memories of this vibrant city.

  • Reflect at Gyeongbokgung Palace

    Find serenity at Gyeongbokgung Palace as you reflect on your memorable experiences in Seoul. Take a leisurely stroll through the palace grounds, admire the majestic architecture, and soak in the historical atmosphere to reminisce about your luxury business trip.
  • Shop for Souvenirs at Insadong

    Browse through the unique shops and boutiques of Insadong, Seoul's cultural hub, to find exquisite souvenirs and traditional Korean handicrafts. Pick up meaningful gifts to remember your time in Seoul and bring a piece of Korean culture back home with you.
  • Prepare for Departure at Myeongdong

    Head to Myeongdong, Seoul's vibrant shopping district, to prepare for your departure with some last-minute shopping. Explore the bustling streets filled with cosmetics, fashion boutiques, and street food stalls to pick up any final items and bid farewell to Seoul in style.


For a luxury business-style trip to Seoul, the Gangnam district offers upscale hotels like Park Hyatt Seoul and The Shilla Seoul, known for their top-notch amenities and service. During the holiday season from December 22 to January 04, booking early is recommended due to increased demand.

For a more unique experience, boutique hotels in Insadong or Bukchon Hanok Village offer a blend of luxury and traditional Korean charm. Websites like and Expedia provide a variety of options, allowing you to choose accommodations that suit your business needs while indulging in the city's luxury offerings.

Food and Drink

Seoul offers a vibrant food scene with traditional dishes like bibimbap, bulgogi, and kimchi being must-tries. For upscale dining, visit Jungsik, a two Michelin-starred restaurant known for modern Korean cuisine.

For coffee lovers, cafes in Samcheong-dong and Garosu-gil serve premium brews. Enjoy panoramic views and craft cocktails at rooftop bars like Seoulism and Nest Hotel.

Tipping is not customary in South Korea, as the prices include service charges. Be mindful of seasonal delicacies like cherry blossoms in spring and abundant street food during festivals.

Don't miss out on the unique dining experiences offered by themed cafes and traditional tea houses scattered across the city.



Kimchi is a traditional fermented dish made of seasoned vegetables and salt. The most common variety is baechu (cabbage) kimchi, which is prepared with Chinese cabbage, radish, scallion, and other seasonings like chili powder, garlic, ginger, and fermented seafood.



Bibimbap is a mixed rice dish topped with a variety of sautéed and seasoned vegetables, chili pepper paste, soy sauce, or fermented soybean paste. It may also include an array of toppings such as sliced beef, fried egg, and sliced gim (seaweed). It's known for its vibrant colors and savory flavors.



Bulgogi is a marinated meat dish, traditionally made with thinly sliced beef that is grilled or stir-fried. The marinade typically includes soy sauce, sugar, sesame oil, garlic, and pepper, giving the meat a deliciously sweet and savory flavor. It's often enjoyed with a side of rice and lettuce for wrapping.



Tteokbokki is a popular Korean street food made of cylindrical rice cakes, fish cakes, and scallions, stir-fried in a spicy gochujang-based sauce. The dish is known for its bold and fiery flavors, with a chewy texture from the rice cakes and a hint of sweetness from the sauce.



Samgyeopsal is a popular Korean BBQ dish featuring thick, fatty slices of pork belly that are grilled at the table. It's often accompanied by various side dishes and condiments, and it's enjoyed by wrapping the grilled meat in lettuce or perilla leaves with garlic, onions, and ssamjang (thick, spicy paste).

Attractions and Activities

Seúl, South Korea, offers a blend of traditional and modern experiences for luxury business travelers. Start with a visit to Gyeongbokgung Palace for a glimpse of Korean history. Indulge in upscale shopping in Gangnam District and enjoy authentic Korean cuisine at Michelin-starred restaurants. For relaxation, unwind at a traditional jjimjilbang spa or take a stroll along the Han River for stunning city views.

Off-the-Beaten-Path Experiences

While in Seúl, venture into Ihwa Mural Village to discover colorful street art and hidden gems. Experience the unique Kkachisan Spa Land for a traditional Korean bathhouse immersion. Dare to try insect delicacies at Noryangjin Fisheries Wholesale Market, a hidden gem for adventurous foodies.

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